Trade fair presence

Experience design at the Interzum 2005

03–05–2005

Munksjö Paper can look back on an engaging trade fair presence. hw.design developed this year’s stand with the aim of conveying the corporate philosophy through the spatial design.

In an ever-changing market, it is extremely important for a global paper manufacturer such as Munksjö Paper to highlight and consciously convey its strengths to set itself apart.

The objective of this trade fair presence was therefore to effectively communicate both Munksjö Paper as a company and its dedication to performance, innovation and quality with a stand design that emotionally appealed to the senses.

The visual appearance was dominated by a seemingly unattached stream of paper floating diagonally across the square trade fair stand.

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