“Shaping thoughts: the A to Z of the Typographic Society Munich” is the title of the recently published tgm corporate book. The introduction asks: “Is typography infectious?” Yes, without doubt! What does typography mean in relation to the culture of writing? How many different ways are there of interpreting every unique letter? What is the role of typography in creating the appropriate visual platform on which to present content? This exceptional publication provides stimulating answers to these questions and more. During an intensive, three-year process, Annette Häfelinger and hw.design created the concept, design and final publication in collaboration with Boris Kochan and a large team of dedicated tgm members, sponsors and supporters.
Structured on the basis of the 26 letters of the alphabet, tgm's present-day activities and goals are presented drawing on its origins and tradition. For example, under A – Anspruch (demands), readers discover that tgm set its own mission statement as early as 1890. Or L – Leidenschaft (passion) shows that even in typography, exceptional results can only be achieved with passion, which is demonstrated by the stories of five inspirational people who are closely linked to tgm. Coupled with a dose of humour, fascinating facts are conveyed to the reader in the alphabet letter study as a continuous theme throughout the texts of the Corporate Book.
Since it was established, tgm has been sustained by the commitment and knowledge of its members, supporters and sponsors. This project was therefore realised by members of different disciplines on a voluntary basis. In addition to tgm members, Gotteswinter & Aumaier printing house, Spinner bookbinders, Prägedruck Möst embossed printing and hw.design all provided their services free of charge. Fedrigoni made a valuable contribution with its fine papers and Linotype sponsored the two main typefaces.