Paper. Paper planes. A few folds, and a simple piece of paper is given the power of flight. Helsinki-based Ahlstrom-Munksjö, the world’s leading manufacturers of decor papers, has commissioned us on numerous occasions to create trade fair stands that push the boundaries of paper. The commissions have resulted in a legendary brand experience that builds and grows year by year, trade fair by trade fair..
2017 – Building Bridges. A trade fair stand is like an opera, combining wide-ranging sensory impressions into a holistic brand profile. The concept pays tribute to Memphis Design – an era where the accustomed and conventional language of form was overturned by provocative irreverence, and the dawn of the age of decor paper. The architecture of the stand adopts the cube as the structure for its story. A lofty radial arch dominates the visual statement made by the stand, and references the title of “Building Bridges”. A positive message with a nod to the successful merger of Ahlstrom and Munksjö. The furnishings, designed exclusively for the trade fair, slotted naturally into the architectural language of the brand profile.