BMW Group

Corporate Storytelling

What fired your enthusiasm today?

Sometimes brands reach out to us and stay in our memory. This impact is due to their ability to capture characteristic features in their presence. Our task is to transform these brands by using corporate storytelling to create an experience. To present the new BMW Group customer promise – “Power of Choice” – in this way for this year’s Annual Report, we selected customers on different continents and followed their journey. Three people that have chosen their own way, with a BMW Group vehicle that precisely fits their lifestyle. What do playing the organ and sustainable mobility have in common? Explore three stories from different worlds, brought to life for everyone in our features, videos and social media campaign.