The home page signals the dawn of a new era – digital, electric, circular. Just like taking the wheel of a BMW or Mini, pressing the starter button launches a road trip into the future. Into the blue, through 3D landscapes. The 2020 Annual Report opens a new chapter in the BMW Group’s reporting, melding the company’s financial and sustainability reports into a single integrated report. An uncompromisingly new beginning that maximizes the sheer pleasure of navigation. Developed on our Intelligent Reporting platform, this approach guarantees greater overall clarity, transparency and guidance to readers. To achieve this, the approach embeds facts and figures from the financial year to tell an integrated story, adding key strategic messages from CFO, CEO and relevant executives, and placing performance figures in the appropriate context of entrepreneurial, financial and societal developments.