BMW Group

Intelligent Reporting

Rethinking the Annual Report and reinforcing trust in the company

Our Intelligent Reporting method is primarily aimed at digital reporting, and designed to enhance overall clarity, transparency and guidance. To achieve this, the method embeds facts and figures from the financial year into an integrated story, adding key strategic messages from CFO, CEO and relevant executives, and placing performance figures in the appropriate context of entrepreneurial, financial and social developments.

Backed up by powerful, dynamic graphics and diagrams, videos and images. The result is an online annual report that combines financial reporting for the BMW Group with a user experience that brings complex financial topics within easy reach for all stakeholders.

As part of making complex financial topics accessible for all stakeholders, content must be shared with specific target groups in relevant social media channels. Accordingly, we tailored the BMW Group’s keynote statements to LinkedIn.