BMW Group

Reporting Digital

May I be your guide through the Annual Report?

Annual reports are old hat – long live the Annual Report! Intelligent reporting is our secret in devising and advancing formats and storytelling for Annual Reports. This time the client was the BMW Group. In 2018 the Bavarian automotive company was already making strides in autonomous driving and customer-centricity. In this context, IPA –BMW Group’s new voice-controlled Intelligent Personal Assistant – was assigned the extra job of guiding online readers through the BMW Group Annual Report. In addition, we developed a dynamic guided tour enabling website visitors to explore social media stories and – as a new option –  discover specific BMW Group topics using #summarizedbytags the Tag Summary feature.