What happens when colour selection is taken over by a random generator?
The result is a clear-cut brand identity with a high recognition factor. After all, even random choice is a strategy. Bright Capital – one of Germany’s leading SME investors – commissioned us to reset the parameters for their rebranding operation, focusing on their brand identity. Independence, flexibility, reliability and an entrepreneurial mindset are the hallmarks of the financial solutions offered by the successful startup. We used a palette of striking colours to create a new corporate design, adding two lines to symbolize the dynamic partnership of the company’s two founders. With this design and the associated new website, Bright Capital’s brand values now shine out in every sense.