Hilding Sweden

Corporate Branding

How can we create a successful brand from a product that is in every household?


Mattresses. Everyone needs one, everyone has one. But there are mattresses and mattresses. Commissioned by traditional Swedish company Hilding Sweden, we tackled the most comfortable basis of daily living, and developed a new way to tell the story of the brand. Transforming any old mattress into a very special life-enhancer.

Team Talk Alexander talks about the project