Is there such a thing as “business as unusual”?
Off the wall, outside the box, different, thoughtfully critical, inventive. That’s how innovation is created. To foster this mindset, Siemens established an independent company – Next47. A driver for innovations, for which we developed the corporate design and corporate website.
Siemens devised Next47 as an independent organization bringing together all its previous activities in collaboration with startups while providing access to the Siemens ecosystem for the new companies. Next 47 is an inspiring platform delivering constructive partnership-based collaboration with start-ups, founders and existing companies worldwide that are seeking to pursue their business ideas under the wing of the strategic innovation areas of a major corporation.
The primary medium for doing so is the corporate website, devised and designed by hw.design. As a corporate venture, Next47 aims to work with entrepreneurial minds to produce the next generation of innovation. Under the philosophy of “Welcome to business as unusual”, the website targets the entrepreneurial and creative innovation drivers of tomorrow. It forms a transparent communication platform between Next47 and the startups; current social media posts, events and success stories from the collaborations are presented on the “open wall”, while a hashtag and topic filter highlights relevant posts and collates the hottest discussion topics from the social web. The “open wall” never stands still, presenting both the successes of the past and the innovations of the future.