Where’s the instruction manual for a three-brand merger?
There isn’t one. There can’t be. Every brand is different. And when three brands meet, three different brand identities come together. We spent over a year, and pushed the envelope of our agency’s expertise, on developing a new, powerful and effective brand identity for SURTECO GmbH, manufacturers of premium decorative surfaces, edgings and finishes. We created an integrated experience for the new brand, bringing it to life in print, digital and 3D. With a revised corporate identity, all-new corporate communication, a new corporate website, a new corporate microsite for trending topics, and a brand-new design and construction for the corporate exhibition stand.