Progressive corporate design for a young investment company
Quick Read
Bright Capital collaborates with outstanding management teams and private equity sponsors to accelerate growth and provide bespoke buy-and-build financing. As a renowned private debt investor, the investment firm adopts an entrepreneurial approach. hw.design supported the management during the start-up phase and developed a revolutionary visual concept for the young investment advisory.
Customer Challenge
The founding partners Karsten Batran and Matthias Matthieu were closely involved in the process from the very beginning. Despite the progressive style, which was deliberately chosen to attract attention during the founding phase, the aim was to develop a logo that would remain valid and relevant in the long term.
Solution
An elegant graphic symbol that visually conveys Bright Capital’s spirit of partnership and support through its visual concept. The idea of parallel lines has been applied statically in print media and dynamically across all applications in digital channels, such as the corporate website.
Insight & Impact
Bright Capital has established itself in the market through its corporate design and is today proudly positioned as a leading investment advisory at the forefront of the European lower mid-market.
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