Brand positioning and design for an innovative technology start-up
Quick Read
Smart Mobile Labs is a video technology company based in Munich. Its mission is to revolutionize the global market for live video. The vision is to become the world’s most successful company in real-time content transmission. The commitment is to enable secure streaming of various feeds with extremely low latency, with Smart Mobile Labs particularly focused on elevating video experiences to an unprecedented level. hw.design has advised Smart Mobile Labs on positioning as well as on the development of the design system.
Customer Challenge
The challenge was to create a presence for a start-up with an innovative solution that had never existed before. “Those who develop something or have an idea that didn’t exist previously are often thought to be crazy. That’s a challenge we’re always happy to take on. It allows us to come up with something better than anyone else,” Smart Mobile Labs said about themselves. Or in other words: “We love to be the crazy ones.”
Solution
For Smart Mobile Labs, the development of positioning and brand design marked an important step into a new phase of their establishment. Accordingly, the engagement during various workshops on positioning, claim, logo, and brand design was both intensive and fundamental.
Insight & Impact
The company has successfully established itself based on its positioning and corporate identity. Today, the former start-up is part of the Boldyn Network.
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