Envision the future. Define the challenges. Develop the potential.

How self-perception and a vision for the future help build sustainable resilience.

A moderated dialogue examining different thematic areas to assess how resilient your company is: Is the business model sustainable in the long term? What risks could potentially threaten it? What mindset guides its actions? Does the company’s self-perception still fit? What vision of the future does it follow? Is this already reflected in the brand definition, and is the communicative potential being fully utilised with all internal stakeholders?

Challenge

The volatility, simultaneity, and pace of change in the economy and society constantly present challenges for businesses. The dynamics of these processes often make it difficult to determine whether they are beneficial or potentially even threatening to the business model. What kind of corporate culture can address this development? — How do you make your company resilient to the challenges of the future?

Solution

In our workshop, we analyse the current business situation, reflect on the potential from the perspectives of identity, communication, and brand, and develop future-oriented implementation scenarios.

Benefit

Anyone who has no vision of their company’s future cannot steer it. When the future proves to be volatile, different reference points are needed to provide guidance in order to make decisions that remain valid in the long term.