
Use AI. Reach target audiences. Strengthen communication.
How intelligent tools and methods are revolutionizing corporate communication.
Stakeholders communicate today more quickly, more diversely, and more decentralized than ever before. This increases the pressure on companies to manage their messages more precisely. In this workshop, we develop strategies to identify relevant target groups, analyse their information needs, and demonstrate how AI-based tools can be integrated effectively — for communications departments that want to act more visibly, swiftly, and efficiently.
Challenge
The communication landscape is more complex than ever. Target audiences are fragmented, their information channels diverse, and expectations high. At the same time, companies are increasingly losing control over their narrative. Those who want to be noticed therefore need more than just compelling content — they also require empathy and precision.
Solution
In our workshop, we combine systematic target audience analysis with the practical use of AI-based tools. We demonstrate how artificial intelligence simplifies previous communication processes, makes content more precise, and messages more relevant—both in creation and distribution.
Benefit
Strategic audience insight meets practical tool expertise: our workshop enables communications teams to work faster and more effectively — for strong brands in turbulent times.
Target group
— Communications managers
— Press officers
— Newsroom staff

Thomas Norgall
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