snack #7: AI between hype and reality
Generative AI has found its way into daily workflows, but it’s far from being strategically embedded. While 81% of communications professionals see AI as an opportunity, only 38% have made it a regular, integral part of their work. According to the latest CommTech Report, content creation is the most common use case, cited by 88% of respondents. What’s often missing is a holistic approach. When will AI no longer be seen merely as a tool, but as an essential part of professional communication?
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