Imagine Decor – Premium in the third dimension
Quick Read
Munksjö Decor is an internationally operating manufacturer of decor paper in the premium segment. Decor paper serves as the foundation for printing large-scale material patterns, such as wood or stone surfaces, which are then laminated and glued onto chipboard in a subsequent industrial process. This results in kitchen worktops and furniture fronts. The Interzum international trade fair for the furniture supply industry, held every two years in Cologne, was a welcome opportunity for Munksjö to greet the international audience with a premium exhibition presence.
Customer Challenge
Every exhibition appearance is linked to a strategic communication statement. Every architectural design is a translation of a strategic message into space. The architectural design had to become a symbol of the strategic message. At the same time, it was not necessary to exhibit a product. The exhibition stand was conceived as an inspiring gesture of welcome for the international specialist audience.
Solution
In 2019, the objective was to develop an exhibition stand that provided the opportunity to showcase a significantly expanded product range at that time. The decor papers, previously offered only in the white spectrum, were extended to include a wide variety of colours. This systematic approach found its architectural expression in the grid-like façade structure of the exhibition stand.
Insight & Impact
Every two years since 1999, outstanding exhibition presentations have been created based on a consistently applied corporate architecture, which have regularly been awarded as some of the best at the respective Interzum exhibitions. Furthermore, Munksjö and hw.design have received numerous international awards at prestigious competitions.
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