Corporate Branding at hw.design

hw.design — Future Resilient Branding

hw.design is an award-winning design agency for corporate experiences in branding, communication and reporting.

We combine human and artificial intelligence to create sustainable growth and impact with holistic solutions.

Our core competence

Future Resilient Brands

Future-resilient brands have, in addition to a consistently experienced brand promise (Experiences) and brand-profiling definitions (Essentials), above all a mindset (Mind Set).

A mindset that is reflected in the company mission and vision, providing the right coordinates for strategic decisions — especially in volatile times.

Mind Set

We support you in growing — in values and based on values.

By developing a corporate mission and vision that defines core principles and identity while also outlining future scenarios for business opportunities.

STRATEGY 

Unternehmensleitbild (Selbstverständnis/Grundprinzipien) 
Zukunftsbild 
Nachhaltigkeitsverständnis

TRANSFORMATION 

Business Opportunities 
Transformation Plan

Essentials

We help you focus on the right positioning.

By strategically sharpening your brand positioning, formulating brand-profiling definitions, creating narratives and mission statements, and creatively developing a distinctive visual identity.

STRATEGY 

Brand Positioning 
Brand Purpose / Vision / Mission 
Brand Core /-Values /-Attributes 
Brand Naming/- Claiming 
Brand Architecture

CREATION 

Visual Identity 
Designsysteme 
AI-driven creation

COMMUNICATION 

Stakeholder Messaging 
Narrative & Storytelling 
Content & Literature Architecture

CULTURE 

Corporate Behaviour 
Leadership Principles

Experiences

We make sure that every touchpoint is an experience.

By using a consistent communication strategy, creative solutions and technology-based approaches, we create brand experiences that effectively communicate both your company's offering and its values.

EXPERIENCE 