Corporate Branding at hw.design

hw.design — Future Resilient Branding

hw.design is an award-winning design agency for corporate experiences in branding, communication and reporting.

We combine human and artificial intelligence to create sustainable growth and impact with holistic solutions.

Our core competence

Future Resilient Brands

Future-resilient brands have, in addition to a consistently experienced brand promise (Experiences) and brand-profiling definitions (Essentials), above all a mindset (Mind Set).

A mindset that is reflected in the company mission and vision, providing the right coordinates for strategic decisions — especially in volatile times.

Mind Set

We support you in developing your business on the basis of a clear and principled mindset, thereby enabling sustainable growth.

By defining a clear purpose, refining your organizational self-perception, and aligning it with the challenges of tomorrow.

We create a strong sense of internal identification and provide strategic direction for future development opportunities.

COMPASS

Trends 
Purpose
Self-perception
Future scenario

TRANSFORMATION

Potentials 
Transformation map

Essentials

We assist you in translating your entrepreneurial mindset into a distinctive and relevant market positioning.

By strategically refining your brand, formulating brand profiling definitions, crafting compelling narratives and guiding principles, and developing a distinctive visual identity with creative precision.

We enable your organization to be led internally by a coherent brand promise — one that is consistently reflected in its external presence.

BRAND GUIDANCE

Brand core (values, vision & mission)
Brand positioning 
Brand model 
Brand architecture
Product/service portfolio

CREATION

Visual Identity 
Creative direction 
AI: Creation strategy

CULTURE

Leadership principles 
Brand behaviour

COMMUNICATIONS

Narrative & Storytelling 
Brand tonality
Communication strategy
Editorial

Experiences

We ensure that every point of contact becomes an experience that enhances and reinforces your brand.

By crafting captivating and engaging brand experiences, we effectively communicate both your offering and the core values of your company.

We ensure that your brand is perceived by all key stakeholders as consistently attractive and relevant, while simultaneously strengthening the credibility of your messaging.

ACTIVATION