New positioning and new corporate design for the pioneer in flat roof accessories
Quick Read
Innovation combined with craftsmanship, inventiveness, and respect for tradition: b/s/t creates intelligent and customised product solutions for flat roofs. The company’s structures, processes, and products are founded on simplicity, experience, reliability, and quality, supported by state-of-the-art production technology. Rooted locally, successful internationally.
Customer Challenge
After the successful collaboration on Koch membranes, another company from the Koch family, b/s/t, underwent a successful repositioning and redesign process and was established in the market.
Solution
The newly developed positioning, which is also reflected in the slogan "The Pioneer. Flat Roof Solutions Since 1962," places the company’s innovative strength—demonstrated over four generations through technological solutions that lead the market—at the centre. The corporate design is aimed at the functionally oriented B2B target group of flat roof installers. All initially implemented communication and sales media, such as the corporate website with web shop, are also directed at this target group.
Insight & Impact
With the new corporate identity, a sustainable foundation has been established for b/s/t, enabling the two managing directors, Sebastian and Johannes Koch, now in the fourth generation, to take the company to the next level.
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