New corporate identity doubles project enquiries
Quick Read
Koch Membranen is a specialist company now run by the third generation, whose foundation dates back to the collaboration with Frei Otto and the construction of the roof for the Olympic Stadium in Munich. Koch Membranen designs and delivers membrane structures internationally — textile architecture — a specialised field within architecture. This includes bespoke and sophisticated tent and roof constructions, large-scale canopies, as well as light ceilings and indoor solutions, all of which are ultimately based on the principle of a tensioned textile surface. During the transition from the second to the third generation, an extensive positioning and design process was initiated.
Customer Challenge
The question of who Koch Membranen wants to be and be perceived as in the future was at the centre of the initial considerations. hw.design outlined the possible scenarios and supported the family business in finding the right direction.
Solution
In the newly designed logo, the independent approach of Koch Membranen was clearly expressed. The small, individually drawn “k,” whose shape was derived from constructive elements, was given a unique character through a more playfully appearing flying arc. This provided the positioning as a technically proficient provider of aesthetic solutions with a distinctive symbol. Subsequently, all literature, the corporate website, and exhibition appearances were conceptualised and realised.
Insight & Impact
The result of the new corporate identity was impressively captured in a quote by Sebastian Koch, one of today’s managing directors: “Since the new branding, project enquiries—especially from the architects’ client base—have essentially doubled.”
Get in touch
