More than a system — New exhibition appearance for the division brand ARBONIA climate at ISH 2025
Quick Read
As an integrated division of a publicly listed Swiss building components supplier, ARBONIA climate represents a holistic and sustainable approach to indoor climate. With four internationally recognised system brands, as well as additional specialised focused brands and production and innovation centres across Europe, it offers system solutions for smart heating, cooling, ventilation, and energy storage.
To present and position itself as a strong alliance shaping the building technology of the future, a cross-brand exhibition appearance for ISH was designed for the first time in spring 2025.
Customer Challenge
In spring 2025, the ISH, the world's largest international trade fair in the sector, is set to mark the start of a joint exhibition appearance for ARBONIA climate. The aim is to clearly demonstrate the strength of the cross-brand system expertise of the division brand, while simultaneously communicating both the System Brands and parts of the Focused Brands on an equal footing.
Solution
Staging the newly developed brand differentiator “More than a system” as the overarching trade fair theme, the exhibition stand was conceived from a corporate architecture idea, resulting in a sustainable and scalable stand system for the coming years.
In addition to concept development, design and implementation support for the stand construction itself, communication strategy foundations were developed, forming the basis for on-site trade fair communication—both physical and digital—as well as for accompanying communications.
Insight & Impact
An integrated, cross-brand presence that, for the first time, was also able to provide the international trade audience with insights into the extensive world of ARBONIA climate’s indoor climate system solutions.
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