hw.d

identity

Corporate Branding, Corporate Identity, Corporate Design, Brand Identity, Brand Design


We analyse and define the (brand) identity of your company and brand, then create a contemporary, cross-media visual interpretation. We define your brand positioning, organise the brand architecture and develop strategies with a long-term outlook. In this way, we connect your company to the people you want to reach. 

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communication

Communication Strategy, Corporate Communications, Corporate Publishing, Reporting


We shape experiences that are inextricably linked with the respective brand identity and convey a credible image of the company or brand across media, whether corporate, financial, sustainability or brand communications (reporting). In this way, we connect your company  to the people you want to reach.

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digital

Digital Communication – Corporate Websites, Microsites, Online Reporting, Digital Magazines, Mobile Applications/Apps


We develop digital communications in integrated media formats for desktop PCs, tablets and smartphone, with a focus on corporate applications (corporate websites, online business reports, mobile apps). 

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space

Corporate Architecture (Trade Fair), Corporate Events (Management Events, Media Events, Exhibitions), Live Communications, Brand Spaces (Trade Fair, Retail)


We develop individually designed, temporary structures for trade fairs, events and exhibitions, with a focus on corporate application (corporate architecture, corporate events) as well as experience rooms and exhibitions (live communication, brand spaces and retail).

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Customer information
on Wacker Chemie AG
Wacker Chemie AG

Customer information
on Wacker Chemie AG

Wacker Chemie AG is a global chemicals company and has a worldwide network of production sites spanning all key regions. It employs 16,300 staff across five continents, who devise innovative solutions locally for maximum customer benefit and generate synergies for efficient collaborations.

hw.design has been working for Wacker Chemie AG since 2007 and supports the company in the development and realisation of key corporate communication publications such as the annual report and sustainability report.

Customer information on Varta AG
Varta AG

Customer information on Varta AG

Varta is a brand with over a hundred years’ tradition in the development and manufacture of mobile energy solutions. With an exceptional talent for innovation, products were created that have become everyday essentials and made the name Varta synonymous with batteries.

Since 1996, the company has been in the throes of a restructuring process. hw.design provided support during this transformation process between 1996 and 2002. This included the development of a new corporate design for Varta Microbattery GmbH, the powerone brand design and definition of the corporate design for Varta Consumer Batteries GmbH & Co. KGaA.

Customer information
on Uhde GmbH
Uhde GmbH

Customer information
on Uhde GmbH

With more than 2,000 plants to its credit, ThyssenKrupp Uhde is one of the world’s leading engineering companies in the design and construction of chemical, refining and other industrial plants.

Customer information
on ThyssenKrupp AG
ThyssenKrupp AG

Customer information
on ThyssenKrupp AG

ThyssenKrupp operates in around 80 countries, employing more than 150,000 staff, who are passionate in their work and possess a high level of expertise in product solutions for sustainable progress. Their competence and dedication are the foundations for ThysenKrupp’s success. In financial year 2011/2012, the corporation generated sales of € 40 billion.

hw.design assisted with ThyssenKrupp’s branding and strengthened the content and image of its communicative presence from 2000 to 2011. Enlisting hw.design for the conception and realisation of this year’s ThyssenKrupp annual report has meant that the two companies have once again achieved success through working together.

Customer information on tgm
tgm

Customer information on tgm

The Typographische Gesellschaft München e.V. (tgm) stands for quality and education in the communications industry. tgm pursues this aim with a broad range of events and training. The organisation which was founded in 1890 by typesetters and printers and is now the biggest in Europe for those interested in typography. It sees itself as an outstanding platform for promoting interdisciplinary ideas and practice, including the relationship between content and form, image and text, tradition and innovation, design and technology.

Customer information
on Siemens AG
Siemens AG

Customer information
on Siemens AG

Siemens AG (Berlin and Munich) is a global powerhouse in electrical engineering and electronics. The company has 360,000 employees (as at 30 September 2011) working to develop and manufacture products, design and install complex systems and projects and render tailor-made services.

hw.design has been working for Siemens AG since 2008, supporting the Group in the development and realisation of its financial and corporate communications.

Customer information on RTT AG
RTT AG

Customer information on RTT AG

RTT stands for creative and fascinating 3D visualisation solutions which bring products to life in real time and portrays them in a natural and realistic environment. The company provides its clients with assistance during each stage of the life cycle of their products – from the initial product design stage through to development and subsequent marketing and sales.

Customer information
on ProSiebenSat.1 Media SE
ProSiebenSat.1 Media SE

Customer information
on ProSiebenSat.1 Media SE

The ProSiebenSat.1 Group was founded in Germany as the largest television company in 2000. With 29 TV channels and a television audience of over 62 million households, it is today one of Europe’s leading media corporations. The Group operates in ten European countries and additionally maintains global cooperations in the field of programme development and production.

hw.design has been working for the ProSiebenSat.1 Group since 2011, supporting the Group in the development and realisation of its financial and corporate communication.

Customer information
on Andreas Pohlmann
Andreas Pohlmann

Customer information
on Andreas Pohlmann

Andreas Pohlmann has worked as a freelance photographer since 1985 and specialises in portrait and reportage photography in the fields of business and culture. His portfolio ranges from traditional executive portraits for annual reports to stage photography.

Customer information
on Ahlstrom-Munksjö
Ahlstrom-Munksjö

Customer information
on Ahlstrom-Munksjö

With high-performance paper machines, Ahlstrom-Munksjö produce premium decor papers in a wide range of colours according to customer specifications. All production is made-to-order. The share of white and light coloured papers is about 50%. In further processing, more than half of all paper is printed with designs – e.g. wood grain, stone or fantasy decors. The mono-coloured and printed decor papers are then impregnated with melamine resin and laminated onto a wood-based substrate such as particle board or MDF.

Customer information
on Munich RE AG
Munich RE AG

Customer information
on Munich RE AG

Munich Re stands for exceptional solution-based expertise, consistent risk management, financial stability and large customer proximity. In financial year 2011, the Group generated a profit of €0.71 billion and income from premiums amounted to approximately €50 billion. It operates in all insurance lines of business with around 47,000 employees on all continents.

hw.design worked for Munich Re from 2004 to 2006 and during this time it supported the Group in developing and implementing its financial communications (reporting).

Customer information on MPM GmbH
MPM GmbH

Customer information on MPM GmbH

mannesmann plastics machinery GmbH (mpm Group), renamed KraussMaffei Financial Services GmbH on 1 October 2007, is one of the world’s largest business organisations for brand manufacturers of plastic and rubber processing machinery. The subsidiaries are operationally independent in the areas of injection moulding technology and extrusion and reaction technology and are internationally active in all the key markets. Currently, the Group employs around 6,000 people worldwide and total sales amounted to €1.259 billion in the 2005 financial year.

Customer information on the Museum für konkrete Kunst Ingolstadt
MKK Ingolstadt

Customer information on the Museum für konkrete Kunst Ingolstadt

In close cooperation with the Foundation for Concrete Art and Design, Ingolstadt, the museum’s goal is to safeguard the legacies of leading artists and designers and to continue to convey their artistic and creative ideas. Since 1992, this cooperation has resulted in a unique national centre of expertise for the theory and history of Concrete Art and its special relationship with design.

Customer information
on Manz Automation AG
Manz Automation AG

Customer information
on Manz Automation AG

Manz Automation is one of the world’s leading providers of system solutions for automation, quality assurance and laser processing technology.
Founded in Filderstadt, Baden Württemberg in 1987, the company today has more than 1,700 employees and maintains plants in China, Germany, Hungary, South Korea, Taiwan and the USA. In 2007, ongoing company growth and the strategic reorientation towards the photovoltaics market required a new image and visual design to be developed. With the development of the 2007 annual report by hw.design, Manz set a milestone in terms of its image. The integration of an image section visualises the company’s strategic reorientation and supports its positioning as a permanent fixture in the international solar industry.

Customer information on KAHLA
KAHLA

Customer information on KAHLA

KAHLA/Thüringen Porzellan GmbH is one of the most modern porcelain manufacturers in Europe. 70 international design prizes are a testament to the excellence of the innovative porcelain ranges, which are produced in Thuringia using sustainable methods and 300 committed employees work towards joint success at the family business. Whether for the home, in a high-class restaurant, holiday club or as a gift, KAHLA products are popular across the world in more than 60 countries.

Customer information
on Jost Hurler
Jost Hurler

Customer information
on Jost Hurler

Jost Hurler is a real estate company which has become synonymous with quality, innovation and sustainability since its establishment in 1945. With the accent firmly on maintaining customer proximity, Jost Hurler has limited its activities to the German-speaking market. The entire portfolio of real estate, all of which is in top locations, represents outstanding value. Lettings, along with property and facilities’ management are among the core competencies of the company, whose main focus of operations is real estate maintenance and management. At the same time, another string to the Jost Hurler bow is the ongoing expansion of the portfolio, making project development one of the principal cornerstones of the company’s operations.

Customer information
on Joachim Wissler Group
Joachim Wissler Group

Customer information
on Joachim Wissler Group

The most important three-star chef in Germany at present founded the Joachim Wissler Group with Miguel Calero in 2010. It is the publisher of the first joint cookbook JW 4, which documents the style, quality, outlook and philosophy of Joachim Wissler and Miguel Calero. Both individuals are shaping the Restaurant Vendôme at Schloss Bensberg in Bergisch Gladbach: Wissler, with a new, refreshing, imaginative cuisine and Calero, as restaurant proprietor, creating a professional, yet at the same time pleasantly relaxed ambience.

Customer information on GfK SE
GfK SE

Customer information on GfK SE

As a leading market research company, GfK SE offers the knowledge that industry, retail, service companies and the media need to make market decisions. It operates in more than 100 countries with 11,000 employees.


hw.design has worked for GfK SE since 2011 and since then it has supported the company in developing and realising its financial communication (reporting).

Customer information
on Fresenius Medical Care
Fresenius Medical Care

Customer information
on Fresenius Medical Care

Fresenius Medical Care is the world’s leading provider of products and services for individuals with chronic kidney failure. The company has been setting the standard in the field of kidney dialysis for more than 30 years. Through its network of 3,119 dialysis clinics in North America, Europe, Asia, Latin America and Africa, Fresenius Medical Care treats more than 257,000 dialysis patients.


hw.design has been working for Fresenius Medical Care since 2005 and has been supporting the Group in the development and realisation of its financial and corporate communications.

Customer information on the Dornier Museum Friedrichshafen
Dornier Museum

Customer information on the Dornier Museum Friedrichshafen

The Dornier family has crucially shaped the history of aviation with a pioneering spirit and technical innovations. In addition to Dornier’s technical aerospace developments, the museum shows original parts and flying machines from all over the world in a location of historic significance.

Customer information
on Deutsche Post DHL Group
Deutsche Post DHL Group

Customer information
on Deutsche Post DHL Group

Deutsche Post DHL Group is world´s leading suppliers of logistics and postal service provider. With the brands DHL and Deutsche Post, the Group has a broad range of services and solutions for the transportation of letters, goods and information. With around 520,000 employees in more than 220 countries and territories, Deutsche Post DHL Group is one of the most important employers worldwide.

hw.design has worked for Deutsche Post DHL Group since 2007 and it has subsequently supported the Group in developing and realising its investor communications.

Customer information
on the Deutsche Bank AG
Deutsche Bank AG

Customer information
on the Deutsche Bank AG

Deutsche Bank is a leading global investment bank with a strong and successful private customer business as well as mutually reinforcing business segments. A leader in Germany and Europe, the Bank is continuously expanding in North America, Asia and other key emerging markets.

hw.design started working with Deutsche Bank in 2006 and has since played a pivotal role in evolving and further developing its financial communications.

Customer information
on Erik Chmil
Erik Chmil Photography

Customer information
on Erik Chmil

Erik Chmil from Cologne is one of the world’s leading photographers in the field of transportation photography, the technically and aesthetically complex photography of vehicles.

Customer information
on the BMW Group
BMW Group

Customer information
on the BMW Group

The BMW Group is one of the most successful car and motorcycle manufacturers in the world and among the largest industrial companies in Germany. With BMW, MINI and Rolls-Royce, the company owns three of the strongest premium brands in the automotive industry.

In 2001, hw.design created the visual basis for the financial and corporate communications of the BMW Group and has developed it further in subsequent years. The corporate design of the BMW Group, which was redeveloped in 2009, stems mainly from the design of the annual reports and was gradually developed in collaboration with the Group.

The reports and articles in the magazine section, which was renamed “Views” in the annual report 2012, support the BMW Group’s strategic communications in terms of image-related targets. The annual report is one of the BMW Group's most important communications channels.

Customer information
on the adidas Group
adidas Group

Customer information
on the adidas Group

The adidas Group is one of the world’s biggest manufacturers of sports products. With countless innovations, such as the invention of the studded shoe by Adi Dassler, the original company, now adidas Salomon AG, has helped to write global sports history like no other manufacturer.

With the conception of the 2002 annual report, hw.design developed the basic visual model for adidas’ financial communications and developed it further year after year until 2008. Inspired by the brand images and the traditional adidas maxim of passion for sport and performance, specific visual concepts were used to communicate strategic content.

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Customer information
on The Linde Group
The Linde Group

Customer information
on The Linde Group

The Linde Group is headquartered in Munich and has approximately 62,000 employees working in more than 100 countries worldwide. In the 2011 financial year, the company generated revenue of €13.787 billion.

hw.design has been working with the Group since 2012. In addition to designing the concept and creating the Annual Report as both print and online editions, hw.design supervise further publications, including all management board print communications and the hard copy of the corporate responsibility report. The new design concept which was developed and realised for the 2012 Annual Report reflects The Linde Group’s revised image.

Customer information on the Allianz Group
Allianz Group

Customer information on the Allianz Group

Headquartered in Munich, Allianz Group is a global company with a strong local presence in more than 70 countries. With a workforce of 144,000 employees, the Group generated revenues of €106.4 billion in financial year 2012. As the world’s largest asset manager, Allianz AG manages investments of €1,438 billion for its clients.

hw.design has worked for Allianz Group since 2012 and will continue to support the Group in developing and realising key financial communication publications in the future.

Customer information on the HUGO BOSS Group
HUGO BOSS Group

Customer information on the HUGO BOSS Group

The HUGO BOSS Group is one of the world market leaders in the premium and luxury segment of the apparel market. The Group, which is based in Metzingen in Germany and employs a workforce of almost 12,000 people, generated annual sales of €2.3 billion in financial year 2012 and is among the world’s most profitable apparel manufacturers.

hw.design has been working for the HUGO BOSS Group since 2012 and will continue to support the company with consultancy and design services for relevant corporate publications in the future.

Customer information
on Brugg Cables Industry AG
Brugg Cables Industry AG

Customer information
on Brugg Cables Industry AG

Brugg Cables Industry has based its headquarters and development centre  in Switzerland. The company specialises in the development and manufacture of individual, flexible cable and belt connectors.

The high quality and performance of the cable systems mean that they are used in sectors including electromobility, wind energy and automotive manufacturing as well as in industrial, plant and mechanical engineering. Brugg Cables Industry is a subsidiary of the Swiss Brugg Group, which was established in 1896 and has since been the leader in cable and connector systems.

hw.design has been working with Brugg Cables Industry since 2012.

About new&able
new&able

About new&able

new&able is a management and organisation consultancy firm based in Karlsruhe, Germany. In its advisory services and promotion of development, the corporate consultancy takes an approach that focuses on development partnerships. 

It has defined three main priorities: 1. Organisation intelligence. new&able supports its clients in better utilisation of their existing expertise and employee creativity to the benefit of the company, allowing them to achieve a decisive competitive advantage. 2. Strategy. new&able believes a strategy is only valuable if it is successfully implemented. It therefore supports its clients throughout the strategy process. 3. Transformation. For companies in many different branches, the ability to transform is essential for survival. Never before has the pressure on companies to adapt and evolve been as great as it is today.

About the Munich Philharmonic
Munich Philharmonic

About the Munich Philharmonic

The Munich Philharmonic, along with the Bayrische Rundfunk Symphony Orchestra and the Bavarian State Orchestra, represents one of the three world-class orchestras based in Munich.

The orchestra, founded back in 1893, has been directed by renowned conductors such as Sergio Celibidache, James Levine, Christian Thielemann and most recently Lorin Maazel. To mark the appointment of new principal conductor Valeri Abisalovich Gergiev, who has been conducting the orchestra since the start of the year, a competition was launched to design a new visual branding for the orchestra.

About Koch Membranen
Koch Membranen

About Koch Membranen

The family business Koch Membranen has been successfully operating for 50 years and is a pioneer in the field of textiles architecture. Based in Rimsting am Chiemsee, Germany, the company develops innovative solutions for new construction projects and offers unique solutions using membrane. Along with standard products such as acoustic sails and column cladding, tailor-made solutions are created in cooperation with architects and planning offices.

Koch Membranen takes an innovative approach, whether in terms of material development or achieving virtually the impossible in the field of architecture The owner Hans Jürgen Koch says “We are a company of problem-solvers who are passionate about what we do.”

hw.d's job was to design and reposition the brand and develop the corporate design, print publications and website.

About Blaumoser Architekten
Blaumoser Architekten

About Blaumoser Architekten

Blaumoser, founded in 1997, is a multi-award winning studio for architecture and town planning headquartered on the northern shore of Lake Starnberg, Germany.

The design and striking construction style favoured by Blaumoser architects is representative of the connection between scenic Starnberg and the bustling urban metropolis of Munich just to the north-east. The firm develops individual and sustainable properties with the aim of lending places an identity. 

Together with their clients, Blaumoser goes above and beyond the ordinary to make the extraordinary a reality.

About LafargeHolcim Ltd.
LafargeHolcim Ltd.

About LafargeHolcim Ltd.

With roots which can be traced back over a century when it was founded in the Canton of Aargau in Switzerland as Aargauische Portlandcementfabrik Holderbank-Wildegg in 1912, the company now known as LafargeHolcim Ltd. has since become the largest manufacturer of construction materials in the world and is a holistic, responsible solutions supplier of cement, gravel and concrete. The company is headquartered in Switzerland, but operates around the world in more than 70 countries. It employs approximately 68,000 staff globally.

About LEG Immobilien AG
LEG Immobilien AG

About LEG Immobilien AG

LEG Immobilien AG was etablished in 1970 as the Landesentwicklungsgesellschaft Nordrhein-Westfalen GmbH development company following a merger between four real estate companies. LEG Immobilien AG, which is headquartered in Dusseldorf, was launched on the stock exchange on 1 February 2013. Today, the company presides over approximately 110,000 rental units, making it one of the largest residential property firms in Germany. In addition to property management, the company is also strongly involved in the modernisation and maintenance of its own and newly acquired residential buildings. LEG Immobilien AG also operates a policy of active urban quarter management, with a portfolio taking in aspects such as neighbourhood, cultural and youth work.

RGM Holding GmbH – an overview
RGM Holding GmbH

RGM Holding GmbH – an overview

RGM Holding GmbH Dortmund is one of the leading property service companies in Germany. The Group focuses on the areas of technical Facility Management, Property Management and Industrial Services which are offered exclusively on a B2B basis. The RGM Group covers the complete spectrum of services for operative management of complex individual properties, larger property portfolios and industrial real estate.

The comprehensive network of branches and offices extends throughout Germany as well as across Europe in Luxembourg, Switzerland and Turkey.

hw.d design has been charged with redesigning the RGM Activity Report 2015. As a central print document, it should be used to convey results, significant events with regard to offers or the acquisition of companies and strategic partners.

About next47
next47

About next47

In October 2016, Siemens founded next47 as a separate unit. The aim of the new company is to create a suitable environment in which to develop the innovations of the future. Disruptive ideas are to be encouraged even more keenly, while the introduction of new technologies is to be expedited.

With next47, which alludes to 1847, the year in which Siemens was founded, the company is now grouping together all activities which previously supported start-ups under one roof to provide them with not only Siemens’ financial backing but above all with its knowledge and technical ecosystem as well. 

About SEITENBAU
SEITENBAU

About SEITENBAU

SEITENBAU is an holistic IT service provider headquartered in Konstanz, Germany. For 20 years, it has supported private and public sector clients in designing, implementing and operating customer-specific software solutions. In addition to consultancy and user experience, customer and system support also form part of SEITENBAU's service portfolio offered to its customers.

About nomad
nomad

About nomad

Our work essentially consists of thinking ahead.

In addition to our day-to-day, cross-media customer projects, we have edited and published nomad, “The Magazine for New Design Culture, Business Affairs and Contemporary Lifestyle”, since 2016. With this independent magazine we offer a new, multifaceted perspective on the subject of design.

nomad is published twice a year in both German and English and is available for purchase at selected specialist stores and newsagents in Germany and Europe. An overview of retailers in Germany is available here.

Current and previous issues as well as one-year subscriptions can be ordered via our website: www.the-nomad-magazine.com.

About Siemens Historical Institute
Siemens Historical Institute

About Siemens Historical Institute

The Siemens Historical Institute (SHI) documents and presents the rich history of the technology company which was originally founded in 1847. It examines Siemens' historic roots and makes the case that only by understanding tradition can success be achieved both in the present and future. The SHI is a central commemoration of Siemens AG's history, documenting the development of the technology group by way of numerous multimedia projects. The corporate archives have been based in Siemens' Berlin headquarters, which were built in 1913, since the end of 2016.

About Vinventions
Vinventions

About Vinventions

Vinventions, an international company in the wine industry, offers both technical innovations for manufacturing and marketing competence for commercialisation of wine in addition to its portfolio of wine seal solutions. As a global player – with locations in Europe, North and South America, Africa and Asia – the company provides its clients with consultancy services on the entire gamut of seal solutions. This unique selling point is a first in the industry and is further complemented by Vinventions' Wine Quality Solutions and Wine Marketing Solutions. 

About MAHLE
MAHLE

About MAHLE

Since September 2017, we have been primarily responsible for  redesigning the Print and Digital business reports of MAHLE GmbH. As one of the 20 largest suppliers in the world and a development partner of the automotive industry, MAHLE, headquartered in Stuttgart, offers innovative mobility solutions that are known for their clean emissions, fuel economy and being a pleasure to drive. In view of progressive change in the automotive industry (with e-mobility being key) it is our task to accompany MAHLE into a new era of mobility and to decisively help to shape the company.

About Jazzclub Unterfahrt
Jazzclub Unterfahrt

About Jazzclub Unterfahrt

Jazzclub Unterfahrt in Munich has been voted one of the "100 Great Jazz Clubs of the World" by DownBeat, an American jazz magazine. Jazzclub offers its clientele a diverse programme that changes daily, with a specific focus on European jazz and international stars. Jazzclub Unterfahrt was established in 1978 and has been run by Förderkreis Jazz und Malerei München e.V., a non-profit organisation, since 1980.

About Hilding Sweden
Hilding Sweden

About Hilding Sweden

After focusing on precisely one thing for eight decades, at some point you get pretty good at it. Very good, in fact. Hilding Sweden has been manufacturing mattresses since 1939 and has since dedicated itself to improving every day. This is not just because the people working at Hilding take pleasure in producing high-quality products and making their customers happy, but also because they are fully convinced of one thing: good sleep is the key to a good life. This claim is palpably reflected in the company's high-quality products and their communications, which are served up with a healthy portion of Swedish humour.

About b/s/t GmbH
b/s/t GmbH

About b/s/t GmbH

b/s/t GmbH Koch Kunststofftechnologie [plastics technology] based in Rimsting am Chiemsee is one of the leading manufacturers of flat roof accessories, having been a pioneer in this industry since 1962. The company established the product category of flat roof accessories and combines innovation with craftmanship and ingenuity with an appreciation of tradition. b/s/t creates intelligent, individualised product solutions for flat roofs. It is this simplicity which supplies the greatest benefits – the company, its processes and its products are all based on clarity, experience, reliability and quality.

About Smart Mobile Labs
Smart Mobile Labs

About Smart Mobile Labs

Smart Mobile Labs, a Nokia spin-off headquartered in Munich, consists of a team of industry experts and talented youngsters aiming to take video transmission to the next level via the mobile network. With its “orchestration of huge data volumes via the mobile network“, Smart Mobile Labs is a market pioneer.  In concrete terms, the service provides interval-free many-to-many video transmissions – this means in real time without any lag. The technology is already in use for sporting and event transmissions, on internet TV, pay-per-view, public safety and for connected cars as well. 

Project overview

Latest update
06–09–2018

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