Siemens AG

Corporate Reporting

More digital, more connected, more artificial – and yet more human?

Digitalization and artificial Intelligence are changing our world. Siemens Healthineers AG – one of the world’s leading medical engineering companies – was confronted with the question of what role to adopt In the face of global change and the evolution sweeping healthcare sectors.

Part of the answer to that question can be found in the reference to “pioneers”, the word which is concealed In “Healthineers” – and which Is as relevant today as It was In the first days of the company over 170 years ago. In the role of pioneer, the company builds on change to create new benefits for people, developing Innovative products and services for more targeted, more Individual and more effective healthcare. In the 2018 Annual Report, we told the story of this pivotal role of Siemens Healthineers AG in every figure, every chart and every word and Image. The entire report Is dominated by the corporate colour – with the supremely appropriate name of Healthy Orange.

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from Janina